The U.S. Commerce Dept. just released some good news to close out 2014: Consumer confidence in the United States rose in December, up to 92.6 from 91 in November. Along with the recent GDP numbers, this indicates that consumer spending should be significantly higher in 2015 than it was in the year just ending.
That's good news for credit card companies, since most purchases today are made using some form of plastic. One company that is particularly well situated is American Express Company (NYSE: AXP).
Morgan Stanley recently recommended Amex as a good buy, based on "ramping up consumer spending" as well as "higher merchant penetration through OptBlue."
OptBlue is a rapidly expanding initiative by Amex to get more small businesses to take the American Express card. There are now 10 participating acquirers in OptBlue, five of which are among the top 10 in the United States.
Amex has historically done well with its brand image as the more upscale credit card, with a wider range of services for the more affluent consumer and traveler. But now it is trying to expand its market presence, with impressive results.
With OptBlue, participants have the flexibility to provide U.S. small merchants the benefit of a single statement, one settlement process, and one contact for all the major card brands. Participants determine merchant pricing in addition to providing payment processing and servicing. OptBlue will help expand American Express' U.S. small merchant coverage, providing consumers more payment options at local businesses.
"OptBlue is part of American Express' ongoing commitment to enhance the U.S. small merchant experience and is an evolution of our acquiring business," said Ed Jay, Executive Vice President, American Express. "The program will help deliver a smart and easy solution for U.S. small merchants to enjoy the benefits of American Express Card acceptance while making it convenient for consumers to Shop Smallyear round."
Amex has also been developing new partnerships and services with Uber, Apple Pay and McDonald's that are helping it to capitalize on the convergence of online and offline commerce.
The company recently reported third-quarter net income of $1.5 billion, up 8 percent from $1.4 billion a year ago. Earnings per share were $1.40, up 12 percent from $1.25 a year ago.The company's return on average equity (ROE) was 28.8 percent, up from 24.3 percent a year ago.
"We delivered another solid quarter of financial results," said Kenneth Chenault, chairman and chief executive officer. "Card Member spending was up 9 percent, a modest acceleration from last quarter, and loan balances grew 5 percent."
The company's focus is on delivering earnings growth in an environment that is characterized by rapidly changing technologies, intense competition, and regulation.
For example, American Express has announced the launch of its American Express Token Service, a suite of solutions designed to enable its card-issuing partners, processors, acquirers and merchants to create a safer online and mobile payments environment for consumers.
With American Express Token Service, traditional card account numbers are replaced with unique "tokens," which can then be used to complete payment transactions online, in a mobile app or in-store with a mobile Near Field Communication (NFC)-enabled device. By using tokens, merchants and digital wallet operators will no longer need to store consumers' sensitive payment account information in their systems. In addition, tokens can be assigned for use with a specific merchant, transaction type or payment device to provide further protection against fraud.
Other partnerships with big companies are on the horizon. Amex and Delta Air Lines (NYSE: DAL) -- another recent "Stocks to Watch" pick, by the way --announced a multiyear extension of their exclusive co-brand Credit Card. The deal includes continuation of Delta as a Card-accepting merchant and as a participant in the Membership Rewards program from American Express. In addition, Platinum Card Members from American Express and Delta Reserve Card Members can continue to enjoy access to the Delta Sky Club, their network of proprietary airport lounges.
Also as part of this extension, a previously announced annual limit on point transfers from the Membership Rewards program from American Express to the Delta SkyMilesprogram will not be implemented. This allows Card Members to transfer Membership Rewards points to the SkyMiles program, without being subject to an annual transfer limit.
With such a well-known brand name and increasing market penetration, the company has a surprisingly low price-earnings ratio of just 17. The stock is a buy up to 100.
Tom Scarlett is an investment analyst at Personal Finance and its parent web site Investing Daily.
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